In this tutorial we are going to show how to create animated web banner in Adobe Photoshop CC. By the end of this tutorial you will understand all the standard sizes of web banner, using motion blur and some other great techniques.
Creating Animated Web Banner in Photoshop
First lets take a look to the below image to understand all the standard sizes of web banners, so I am going to use the (468×60) size for my project.
Step 1: Open new document by (468×64).
Step 2: Open timeline panel from Window>Timeline and it will appear at the bottom of Photoshop interface, like bellow, click on triangle button, you have two choice (Create video Timeline and Create frame animation) you should select frame animation and click it to create frame.
Step 3: After creating frame animation your panel looks like the image down, there is some options and keys, like Convert to video Timeline, Looping option, Duplicate frame, Play and puss buttons and Delete Frame.
Step 4: Now pick the type tool and write a word, I write Technig and use (Eras Bold ITC) font, you can use any text and font, align the text to center,it is very important to use a good and readable font.
Step 5: So duplicate the text and hide and rename it to main than hide it. than rasterize the other one.
Step 6: It is time to start animating the text, be careful on Timeline there is a lite complicated, the thing you should care about is frames and layers, in each frame you can show or hide any layer you want, if you do not want to show a layer just select the target frame and hide the layer you want, and be sure when you duplicate a layer it will appears on all frames, it is so easy to solve the problem just select the first frame and hide the layer that be appear on all frames and select another frame and visible the layer you want.
Step 7: Again duplicate your text layer that was rasterized and apply motion blur from Filter> Blur> Motion Blur, set the angle 90o blur amount 12 px.
Step 8: Now move your duplicated text out of the document and create new frame and move your text down by pressing and holding Shit+ Down Arrow key two times, and than create another frame do the same process till your text get to the original position.
Step 9: Again create new frame and hide the layer that applied motion on it and visible the Technig layer like below.
Final Step: It is time to save it for web, go to File> Save For Web and select the option like me as below.
Your final web animated banner must be like below banner. Try to create more and more to get better in creating animated banner in Photoshop.
Hope you fine this article helpful to create your web animated banners for ads and other designing purposes.
It’s nearly impossible to go two clicks into the Internet without being hit with a slew of animated ads vying for your attention. While the online-advertising market is crowded, display advertising continues to be a popular tactic for both gaining brand exposure and generating traffic.
Static banner ads work just fine, but with a bit of extra effort, you can create an animated banner that will pop off the page. Here’s how to do it using Photoshop in a few simple steps.
Step 1
Open a new Photoshop document that’s 300 pixels wide and 250 pixels high. These are the dimensions of a standard banner ad. Because the banner will only be used online, we can keep the resolution at 72.
Step 2
For this example, I’ll be creating an ad for an online ticket reseller using Shutterstock image 129152783. Your image should have bold colors, and some negative space where you can incorporate text and a button. Place an image of the product or service you’re selling on the banner. If needed, use the Transform (control + T) function to size your image up or down.
Step 3
Use the Eyedropper Tool (I) to match a bold color from your image, then use the Rounded Rectangle Tool (U) to create a button near the bottom of your ad.
Step 4
In the Layers panel, the new shape layer should be highlighted. Select the fx dropdown menu and choose Bevel and Emboss. Set the Style to Inner Bevel and the Depth to 50%.
Step 5
Add a new layer to your file, and using the Type tool (T), create your button CTA (Call to Action).
Step 6
Next, create another new layer, and use the Type tool again to create the main message for your banner. Bear in mind that you’ll only have a couple of seconds to catch users’ eyes while they’re browsing online, so be sure to keep this text short and to the point.
Step 7
Go to Window > Animation to open the Animation panel at the bottom of your screen. Now we’re going to create some simple animations to allow your banner to come to life. With the first animation frame selected, toggle your button layer and both text layers to be invisible.
Step 8
Create a new frame in the Animation panel. In your banner ad, make your main message layer visible again. Shift the text up so you can only see the last line. In the Layers panel, set the Opacity of this layer to 40%.
Step 9
Create a third frame, shift the text down further so most or all of the text is visible, and increase the layer Opacity to 70%.
Step 10
Create a new frame, and shift the messaging text to its final placement. Increase the Opacity entirely to 100%.
Step 11
Create a fifth frame, and make your button and button-text layers visible.
Step 12
You’ll see that each of your frames says “0 sec” below the thumbnail image. Using the dropdown menu, set Frames #1-3 to 0.1 second; Frame #4 to 0.5 seconds, and Frame #5 to 2 seconds. Click the “play” icon in the animation panel to watch your banner ad in action, and adjust any timing as necessary.
Step 13
To complete your banner ad, go to File > Save for Web & Devices. In the second dropdown menu from the top, select GIF as your file type, and click Save.
After you master these basics, you can apply the same technique to varying ad sizes and additional elements within ads as well. Check out some variations below:
Top image: Navigation elements and icons vector by Darko1981
Images used in this post:
If you liked this post, check out our blog on how to choose effective images for your ads!
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